Ecommerce (WordPress, Shopify, Daraz) Course Outline

1. Introduction to E-commerce

   • Understanding eCommerce platforms
   • Overview of WordPress, Shopify, and Daraz
   • Key features and benefits of each platform

2. Getting Started with WordPress eCommerce

   • Installing WordPress and choosing an eCommerce theme
   • Setting up WooCommerce plugin
   • Customizing product pages and categories
   • Managing inventory, orders, and customers
   • Setting up payment gateways and shipping options
   • Optimizing for SEO and mobile responsiveness

3. Building an Online Store with Shopify

   • Creating a Shopify account and selecting a theme
   • Adding and managing products
   • Customizing the store design and layout
   • Setting up payments, taxes, and shipping
   • Integrating third-party apps and tools
   • Managing customer accounts and orders

4. Selling on Daraz

   • Setting up a Daraz seller account
   • Listing products on Daraz platform
   • Managing inventory and pricing strategies
   • Order fulfillment and customer service on Daraz
   • Utilizing Daraz’s promotional tools for sales growth

5. Marketing and Promoting Your eCommerce Store

   • Social media marketing strategies
   • Email marketing and newsletters
   • Paid advertising (Google Ads, Facebook Ads)
   • Affiliate and influencer marketing
   • Analytics and tracking store performance

6. Advanced Features and Integrations

   • Integrating payment processors (PayPal, Stripe, etc.)
   • Setting up advanced shipping options
   • Implementing customer review systems
   • Using automation tools to manage store tasks

7. Best Practices for eCommerce Success

   • Designing an optimal user experience
   • Enhancing site speed and performance
   • Security and privacy considerations for eCommerce
   • Managing customer feedback and improving retention

8. Course Wrap-Up

   • Final project: Building an eCommerce store on WordPress or Shopify
   • Key takeaways and next steps
   • Resources for continuous learning and growth in eCommerce